Embracing Gymbros to train all of their muscles, this campaign shatters stereotypes, proving that brawn and brains can coexist beautifully. With the insight that gym enthusiasts dedicate 24 hours a week to training, we introduce a fully immersive Duolingo gym experience. Every lift, stretch, and step becomes a language lesson. Treadmills sync with Duolingo lessons, yoga mats feature linguistic challenges, and barbells are inscribed in various languages, turning the gym into a vibrant classroom.